A · Product truth
Bowl + three types
Top-down ceramic bowl. Three dots = dry / wet / treat — your actual product taxonomy. Zero letter, zero power glyph.
Best if: food types are the hero story
BRAND SYSTEM · V2.0
Catter brand — warm kitchen utility
A shared feeding log for people who feed by hand.
Kitchen receipt energy — calm, private, multi-human. Not a robot bowl. Not a pet social network.
CREATIVE R&D
More mark ideas (beyond the letter C)
Research frame: great utility marks encode the job, not the animal. Avoid power-button geometry (circle + stem). Prefer metaphors: shared truth, time, bowl, receipt, both phones. SVG masters below — pick a direction and we refine.
B · Aha moment
Both phones
Overlapping phone frames + clay pulse where they meet. Encodes “same truth on both phones” — your real aha.
Best if: multi-human is the brand
C · Status
Last-fed spine
A vertical time spine; the lit node is “just logged.” About when, not who owns the cat.
Best if: “when was dinner?” is the hook
D · Chosen · primary v2
Kitchen receipt
Soft ticket shape + logged check. Matches your copy: “the missing receipt.” Not a store barcode. Now the primary mark.
Selected — see Logo section above
E · Human
Two people · one bowl
Two soft avatars cradling one bowl. Warm, multi-caregiver, hard to confuse with power icons or social pets.
Best if: couples/roommates is #1 channel
F · Pure symbol
Bowl upright (U)
Side-view bowl opening up — deliberately not a C with a stem. Floating clay “meal” above the rim.
Best if: you want zero lettermark
CONCEPT D · ITERATIONS
Receipt family — pick a refinement
Same metaphor, different craft: proportion, check treatment, density, color field. Primary is currently D1 classic. Reply with D1–D10 to promote.
D1 · Current primary
Classic ticket
Balanced receipt + log lines + clay check badge. The default we shipped.
Safe · clear at small sizes
D2
Tall thermal
Narrower, longer slip — more “POS printout / kitchen printer.”
More product-y · slightly busier
D3
Check on paper
No circular badge — large clay check drawn directly on the slip. Cleaner silhouette.
Bold · very legible
D4 · Hybrid
Receipt + bowl
Ticket stays; check becomes a mini side-bowl. Ties metaphor to feeding, not generic “done.”
More “cat food” without a cat face
D5
Outline minimal
Stroke-only receipt — lighter, more premium app-icon feel.
Elegant · needs care at 16px
D6
Folded corner
Dog-ear fold = paper note / fridge energy without a magnet cliché.
Friendly · slightly more detail
D7
Sage header strip
Cream slip with sage “status bar” — shared log / both phones calm.
Uses full palette · very on-brand
D8
Clay field negative
Whole tile is terracotta; receipt is a charcoal cutout. Loud, ownable, ad-friendly.
High contrast · strong social
D9
Who · when rows
Two avatar dots + bars = named people and times. Most product-literal.
Story-rich · denser at favicon
D10
Super-soft rounded
Rounded rect + scallop bottom — softer, app-store friendly, less “ticket.”
Cute-calm · less receipty
LOGO V2 (CURRENT = D1)
The mark, refined.
Chosen direction: kitchen receipt (concept D). Soft ticket + log lines + clay “logged” check. Matches the product voice — “the missing receipt” — without power-button geometry or a cartoon cat.
Primary markApp icon · favicon · dark UI
On paperLight marketing surfaces
Mono tileSingle-color reverse
WordmarkHeaders, decks, print
LockupMark + wordmark + line
Legacy v1Still valid · migrate when convenient
Do
- Keep clear space ≈ ¼ of mark height around the tile
- Use full-color on charcoal or cream only
- Pair with Fraunces headlines + Inter UI
- Prefer SVG masters; raster for social only
Don’t
- Don’t stretch, rotate, or recolor the C stroke
- Don’t put the mark on busy photos without a solid plate
- Don’t add drop shadows, 3D bevels, or neon
- Don’t replace the mark with a random cat emoji in product chrome
COLOR
Kitchen palette
Warm paper, charcoal ink, clay action, sage calm. Same family as marketing LPs — now named as tokens for product + ops.
Paper cream
#F7F0E6
hsl(36 35% 97%)
Page backgrounds, cards, calm surfaces
Kitchen charcoal
#2A221C
hsl(24 18% 14%)
Primary text, mark tile, dark UI
Clay terracotta
#C56A54
hsl(14 48% 55%)
Primary actions, emphasis, mark accent
Sage care
#8FA083
hsl(102 18% 57%)
Success, soft status, secondary calm
Warm muted
#8A8178
hsl(30 8% 50%)
Captions, meta, secondary labels
Soft border
#E6DDD0
hsl(36 22% 86%)
Hairlines, cards, dividers
TYPE
Editorial + interface
Fraunces for human headlines. Inter for everything that must scan fast on a phone at the bowl.
Did you feed the cat?
Headlines, brand moments
Robin · kibble · 18:03
UI, body, labels. 400 / 500 / 600 / 700. Prefer 15–16px body on mobile.
VOICE
How we sound
Brand is not only a logo. Copy should feel like a kind roommate who brought receipts.
Calm
We lower kitchen friction. We do not shout “never miss a meal.”
Honest
Shared log when you open the app — not fake real-time theatre.
Human
Two kind people can still double-pour. Product holds the receipt.
Claim-safe
No vet diagnosis, no smart-feeder cosplay, no pet social.
PRODUCT TRUTH
What the brand is allowed to mean
Aligned with marketing claims boundary — brand beauty never outruns shipped product.
It is
- ✓A private household feeding log
- ✓Who · food type · when on both phones
- ✓Soft double-feed pause, free PWA
It is not
- –A smart feeder or Wi‑Fi bowl
- –Vet diagnosis or medical advice
- –Public pet social / Instagram clone
APPLICATIONS
How v2 shows up
Generated application frames for decks and social. Masters for product remain SVG.
FILES
Download brand assets
SVGs are source of truth. JPGs are presentation renders.
Mark v2 (color tile)catter-mark-v2.svgMark v2 monocatter-mark-v2-mono.svgMark v2 on lightcatter-mark-v2-on-light.svgWordmark v2catter-wordmark-v2.svgLockup v2 (SVG)catter-lockup-v2.svgIcon render v2catter-icon-v2.jpgLockup banner v2catter-lockup-v2-banner.jpgPattern v2catter-pattern-v2.jpgMark v1 (legacy)catter-mark.svg