Cattermarketing workspace

MARKETING/Styles

ANGLE·P1

Studio

FUNNEL POSITION03 / Fitstyles

01Discover02Problem03Fit

PAGE DETAILS Audience Household audience UTM styles Status LIVE · metadata only

How it works Community For homes Calendar display Plan

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DEEP RESEARCH · STYLE LAB

Rate every skin.
Then we build from winners.

Open each page, score it on research-backed criteria, pick Keep / Maybe / Drop. Ratings stay in this browser. When you are done, copy the export block and paste it in chat — I will synthesize the house system.

HOW TO RATE (5 MIN)

01

Open the live page

Use Preview. First 3 seconds on mobile if you can — paid traffic is thumb-first.

02

Score 1–10 overall

Gut conversion: would a tired co-feeder understand and tap Open Catter?

03

Pick a verdict

Keep = promote this skin · Maybe = niche only · Drop = retire layout.

04

Optional note

One line: “too dark for brand” or “best for Meta ads”.

05

Export

Copy the summary at the bottom and paste it back to me.

RESEARCH CRITERIA

What “good” means for household PPC

Drawn from 2025–26 SaaS LP conversion patterns: story heroes, single CTA, proof density, bento scan, minimal cognitive load, mobile-first narrative.

Hook (3s)

Headline + visual answer the ad promise before scroll. Message match wins.

CTA clarity

One primary action above the fold. Secondary is optional, never competing.

Product truth

Visitor can picture the shared log / receipt without a feature dump.

Trust / proof

Named people, meal types, soft receipts — not fake testimonials.

Mobile scan

Thumb-friendly hierarchy; no wall of text before value.

Brand fit

Warm kitchen energy of Catter — not generic dark SaaS cosplay (unless conquest).

Conv. gut

Would you send this URL to a partner who just double-fed the cat?

North-star still: second household member + first shared log — not pageviews. Style is a lever for that conversion, not decoration.

LIVE SCOREBOARD

No scores yet — rate a card below.

RATE THESE PAGES

Tap score · pick verdict

Special references first (you already liked these), then every angle skin.

Product-first · special landing

Brand landing

React /landing — product-first safe/full (you called this ice).

Best for High-intent paid search

Overall

Verdict

Note (optional)

Product-first · special stop-double-feeding

Shared log (special layout)

marketing-v2 shared-log — reference ice page.

Best for High-intent paid search

Overall

Verdict

Note (optional)

Checklist utility · special care-pack

Care pack (special)

Ritual handoff + product stage.

Best for Sitters / handoffs

Overall

Verdict

Note (optional)

Product-first · special old-device-calendar

Kitchen calendar display

Device mock + plan vs proof split.

Best for High-intent paid search

Overall

Verdict

Note (optional)

Compare table alternative

A feeding log that stays a feeding log.

Status-quo vs Catter columns. Switcher-friendly conquest layout.

Best for Alternative / switchers

Overall

Verdict

Note (optional)

Product-first did-you-feed-the-cat

Did you feed the cat?

Large editorial type, flat paper, product stage + floating receipt — closest to /landing/.

Best for High-intent paid search

Overall

Verdict

Note (optional)

Magazine cover for-couples

For the two of you who feed the same cats.

Full-bleed photo with glass copy card. Romance and lifestyle energy.

Best for Couples / emotional angles

Overall

Verdict

Note (optional)

Checklist utility for-sitters

Leave town without a 40-text briefing.

Utility SaaS: numbered handoff list, status chips, calm desk energy.

Best for Sitters / handoffs

Overall

Verdict

Note (optional)

Timeline forget-if-i-fed

Did I feed her — or only think I did?

Vertical day timeline as the hero — memory and sequence first.

Best for Forget if I fed

Overall

Verdict

Note (optional)

Classic warm fridge-magnet

Your “who fed the cat?” magnet does not sync.

Soft gradient hero, photo frame, receipt strip — the original Catter kitchen tone.

Best for Baseline / brand continuity

Overall

Verdict

Note (optional)

Proof stack kibble-wet-treat

Treats are diplomacy. Dinner is law.

Receipt stack, dense trust row, food-type proof chips.

Best for Food types / detail lovers

Overall

Verdict

Note (optional)

Bento grid multi-cat

Three cats. Two people. One calm board.

Asymmetric modular cards — scannable multi-cat / multi-feature stories.

Best for Multi-cat / feature density

Overall

Verdict

Note (optional)

Dark editorial no-smart-feeder

Coordination without a Wi‑Fi crockery bill.

Near-black paper, one warm accent, conquest / anti-hardware tone.

Best for No smart feeder / conquest

Overall

Verdict

Note (optional)

Split contrast roommate-cat-log

The rule that actually sticks.

Ink panel vs paper panel. Bold type, hard edges, equal weight copy + visual.

Best for Roommates / clear agreements

Overall

Verdict

Note (optional)

Soft cards social

Social for co-feeders. Not a cat stage.

Pastel card mosaic, ritual language, community-adjacent calm.

Best for Social / education

Overall

Verdict

Note (optional)

Mobile story stop-the-texts

Feeding status should not live in iMessage.

Phone-first vertical narrative — Meta/TikTok energy without the chaos.

Best for Stop the texts / social ads

Overall

Verdict

Note (optional)

Minimal calm weight-log

Meals and weigh-ins in one calm place.

Max whitespace, single column, one soft CTA. Low cognitive load.

Best for Weight / sensitive topics

Overall

Verdict

Note (optional)

EXPORT FOR GROK

When you finish, copy this

Paste the block into chat. I will promote winners, retire drops, and unify the system.

SKIN CATALOG

classic

Classic warm

Soft gradient hero, photo frame, receipt strip — the original Catter kitchen tone.

Baseline / brand continuity

product

Product-first

Large editorial type, flat paper, product stage + floating receipt — closest to /landing/.

High-intent paid search

magazine

Magazine cover

Full-bleed photo with glass copy card. Romance and lifestyle energy.

Couples / emotional angles

split

Split contrast

Ink panel vs paper panel. Bold type, hard edges, equal weight copy + visual.

Roommates / clear agreements

bento

Bento grid

Asymmetric modular cards — scannable multi-cat / multi-feature stories.

Multi-cat / feature density

checklist

Checklist utility

Utility SaaS: numbered handoff list, status chips, calm desk energy.

Sitters / handoffs

minimal

Minimal calm

Max whitespace, single column, one soft CTA. Low cognitive load.

Weight / sensitive topics

dark

Dark editorial

Near-black paper, one warm accent, conquest / anti-hardware tone.

No smart feeder / conquest

story

Mobile story

Phone-first vertical narrative — Meta/TikTok energy without the chaos.

Stop the texts / social ads

proof

Proof stack

Receipt stack, dense trust row, food-type proof chips.

Food types / detail lovers

timeline

Timeline

Vertical day timeline as the hero — memory and sequence first.

Forget if I fed

compare

Compare table

Status-quo vs Catter columns. Switcher-friendly conquest layout.

Alternative / switchers

soft

Soft cards

Pastel card mosaic, ritual language, community-adjacent calm.

Social / education